Advertising is a complicated thing to deal with and understand. It is not as easy as you think and not all advertising works for everyone. Some advertising cost money and some is free but you got to put a lot of effort into it. All I have to say is there is no quick fix to get people to your website, blog or page. It takes time and energy and you have to be willing to work.
I have tried different types of advertising and I really tried to stick to free advertising. This is because I did not have a lot of money to start my business but I wanted to do it. So first thing first, finding different places to advertise. These are different things I have tried and have worked for me. I am not saying they work for everyone. We all have different items and personalities and each one of these work for different people.
The first and free place I would start to advertise is social media, such as Facebook, Twitter, Linkedin, Pinterest, and etc. The one thing you need to realize about these types of advertising is that they are soical media nobody wants to be spammed. This means you want to now only post your new items but you want to talk about normal everyday things. You want to draw your audience in. You want to offer special discounts and prizes through these. This way people will come to your page and look and want to interact with it. You do not have to offer specials and prizes but they do help bring in your audience.
Second place I would look for advertising is going to blogs that relate to what you do and post on them. This is called creating backlinks and they will help you rank higher on google and people may click on your link you never know. You want your website out there and for everyone to see. This does not mean find one blog and just write on that one. You want to find multiply blogs to write on. You also don't want to spam, you want to write good content that has something to do with the post.
The Third thing I would look into is paid advertising. Currently I have not done much of it due to the fact I have to pay for it. I just started using facebook ads. I have gotten 7 clicks through and from what I could tell one sell from them. That is after one day. What I like about the ads is I can really narrow down who I want to see them. Thanks to facebook having so many details about people they can really customize their ads to only be visiable to the audience you want to reach. One thing I hate is waiting for the ads to work. One thing I always forget is the more people see my add the more they will want to click it and see where it leads. This means I have to give it time to work and I might lose some money at the beginning but it will come back to me one day.
Other paid advertising I want to start looking into is through blogs. You want to find blogs related to what you sell but also ones that have people that interact with their blogs. Just because they have a big fan base does not mean they have a lot of people reading their blog on a daily basis. I currently have not paid for advertising on blogs but I have been featured on blogs before and it does bring in new people.
The last thing that can help you advertise is getting involved in daily deal sites such as Very Jane and auction sites such as tophatter. Yes they do take a portion of your sales and your profit might not be as good as you want but it is advertisement. Each of these offers the opportunity to link your page so people can click through to see your store. This way you are not only selling your items and making money you are bringing people to your store to see your other items.
Well that is about all I have to say on the matter currently. As I tried more and more things I will look into doing another post to update people on what else I think works and might work for you. Really running a business and advertising is all about trial and error. You also need to remember to do your research and look into if these ventures are right for you. The web really has so much free information for you, that you can learn so much.
Much Love,
Deanna
